John Maeda Orden de los libros (cronológico)

From the acclaimed designer and bestselling author of Reimagining Design comes a nonlinear approach to navigating design’s complexities for meaningful innovation. Kevin Bethune presents a method that encourages rejection of traditional paths in digital or physical product creation, advocating for a nonlinear journey into the ambiguity of a rapidly changing landscape. This journey emphasizes understanding choices rather than seeking right or wrong answers, using available information to unlock new learning. Bethune shares his professional “zigs and zags,” illustrating how his interdisciplinary experiences, though uncommon at the time, provided him with unique insights into design and innovation. He highlights the importance of quantitative data to strategically frame creative exploration and qualitative insights to address unmet needs. The book identifies accelerants, or flywheels, that support readers in navigating ambiguity, with a strong focus on diversity—a theme significant to Bethune as a Black man exploring new horizons. Readers are encouraged to customize the author’s perspectives for both individual and team applications, fostering a personal connection to the insights presented.

John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine , he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.

Lessons for a new generation of leaders on teamwork, meetings, conversations, free food, social media, apologizing, and other topics.

"La sencillez y levedad de artilugios como el iPod han popularizado la simplicidad. Pero en ocasiones, nos vemos atrapados en una paradoja: deseamos algo sencillo y fácil de utilizar, pero que sea capaz de realizar todas aquellas cosas complejas"-- Provided by publisher

This volume explores crucial issues in the swiftly evolving fields of digital design. Topics range from the nuts and bolts of web development to e-commerce sites and designing for a global audience and marketplace. Experts in the fields of design and technology, writers, and web professionals explore issues such as branding, business models, digital typography, community building, MP3 technology and the Internet's impact on print and television. Experts offer relevant perspectives for beginners interested in learning more about new media as well as professionals in search of intelligent and insightful commentary on their industry.