John Maeda es un artista, diseñador gráfico, científico de la computación y educador de renombre mundial cuya carrera refleja su filosofía de humanizar la tecnología. Durante más de una década, ha trabajado para integrar la tecnología, la educación y las artes en una síntesis de creatividad e innovación del siglo XXI. Su trabajo inicial redefinió el uso de los medios electrónicos como herramienta de expresión, combinando una hábil programación informática con una sensibilidad hacia las preocupaciones artísticas tradicionales. Una voz pionera en la simplicidad de la era digital, Maeda también inició el proyecto Design by Numbers, una iniciativa global para enseñar programación informática a artistas visuales.
"La sencillez y levedad de artilugios como el iPod han popularizado la simplicidad. Pero en ocasiones, nos vemos atrapados en una paradoja: deseamos algo sencillo y fácil de utilizar, pero que sea capaz de realizar todas aquellas cosas complejas"-- Provided by publisher
Lessons for a new generation of leaders on teamwork, meetings, conversations, free food, social media, apologizing, and other topics.
John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine , he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.
This volume explores crucial issues in the swiftly evolving fields of digital design. Topics range from the nuts and bolts of web development to e-commerce sites and designing for a global audience and marketplace. Experts in the fields of design and technology, writers, and web professionals explore issues such as branding, business models, digital typography, community building, MP3 technology and the Internet's impact on print and television. Experts offer relevant perspectives for beginners interested in learning more about new media as well as professionals in search of intelligent and insightful commentary on their industry.