El trabajo de Geoffrey Moore profundiza en la dinámica del mercado en torno a las innovaciones disruptivas, ofreciendo ideas sobre los desafíos que enfrentan tanto las empresas emergentes que navegan la transición hacia clientes convencionales como las empresas establecidas que buscan expandirse. Su análisis a menudo explora el cambio en el enfoque de inversión de TI empresarial de Sistemas de Registro a Sistemas de Compromiso. Esta transformación está impulsando mercados masivos para una nueva generación de líderes de la industria tecnológica.
Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.
How Technology Leaders Are Enabling Business Strategy in the Digital Age
Introducing a Business Model for IT Bloggers, speakers, and software executives, this book helps you to learn how to assess your current and future IT profile. It allows aligning your IT organization with business priorities. It helps to map technology delivery plans according to business priorities.
Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.
Management en aandeelhouderswaarde in het internettijdperk
Inleiding voor directies en managers van beursgenoteerde ondernemingen over hun aandelenkoersen in het internettijdperk.
The fault line represents the volatile intersection of the economy and powerful innovations like the Internet, creating significant market disruptions. Every company must navigate this reality, and Geoffrey Moore, renowned for his influential works, addresses how businesses can adapt in the twenty-first century. He focuses on a critical question: How can companies established before the Internet era manage shareholder value in this new landscape? Traditional management principles are no longer effective; old business models must be replaced. The rise of dotcoms is reshaping every sector, challenging established norms and institutions. Moore emphasizes the importance of stock price sensitivity as a key management tool, serving as both an indicator of competitive shifts and a motivator for necessary organizational changes. He outlines a new management agenda, proposing innovative strategies for competitive advantage, metrics to guide management, and a blueprint for blue-chip companies to confront dotcom challenges. He also highlights the importance of organizational change models and fostering a responsive culture. By integrating his previous insights with a focus on managing publicly held companies, Moore offers a practical guide for navigating the disruptive forces of the new economy, equipping businesses to thrive amidst uncertainty.
The potential for high returns in high-tech investing is immense: a $10,000 investment in Cisco in 1990 could yield $1,285,000 today, while Microsoft could turn that same amount into over $1,800,000. But how can you, as a non-insider, access these lucrative opportunities? This guide provides the essential rules for navigating the high-tech stock market and identifying future market leaders, or "gorillas," that will dominate their sectors, much like Microsoft and Cisco do today. By following the strategies outlined, you'll learn to spot promising "gorilla candidates" early, while their stocks are still undervalued, and invest wisely as they compete for market dominance. As the market settles and a clear leader emerges, you’ll be positioned to reap significant rewards. This work combines insights from bestselling author Geoffrey A. Moore, a top consultant in high-tech marketing, with contributions from Wall Street analyst Paul Johnson and successful investor Tom Kippola. Together, they reveal the strategies that can help you identify high-growth markets, diversify your investments among potential leaders, and ultimately focus on the single emerging gorilla as the market matures.
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Containing 80 poems and all the major works, this selection has been drawn from The Poems of Tennyson (1987). It retains all the relevant notes and headnotes from the complete edition and incorporates material from the Trinity MSS, never published until included in the complete edition.
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
An essential selection from the range and bulk of Robert Graves's poetry, edited by Ulster poet Michael Longley. This edition restores Graves to view as a major twentieth century poet, and demonstrates his manifold achievement as war poet, as love poet, and as - in the round - a secular visionary whose poems are 'inimitable, eccentric marvels - some of which are extraordinary, many are masterly, all are like nothing else ever written' (Randall Jarrell). This edition of Robert Graves's poems is scrupulously selected from across the full range of his lifetime's verse. It opens with an illuminating introduction in which Longley makes a persuasive case for the importance of this remarkable poet.
Considerada una de las mejores novelas de Henry James, El retrato de una dama una historia sencilla gira en torno a la joven y atractiva Isabel Archer, quien se ve obligada a trasladarse a Inglaterra desde su Estados Unidos natal. Una vez alli, establece distintas relaciones con otros americanos trasplantados, asi como con la sociedad britanica. La belleza y distincion de las que hace gala no pasan inadvertidas y son varios y de distinta laya los que la pretenden. Su eleccion final la llevara, paradojicamente, a poner de manifiesto toda su grandeza. ENGLISH DESCRIPTION Henry James's beloved novel about a young woman's search for freedom in a world that seeks to tie her to convention In the wake of her father's death, young Isabel Archer decides to travel to England to visit her aunt, leaving behind the life set out for her in America and spurning the romantic overtures of her Bostonian suitor. At her aunt's country estate, Isabel is determined to plot a new course unburdened by routine. But, prodded by convention at every turn, Isabel makes a decision that not only undermines her longing for independence, but may seal her fate forever. Among one of Henry James's most timeless works, The Portrait of a Lady is a rich and nuanced depiction of human psychology and the tension between the pull of social norms and the desire for autonomy.
This classic anthology of American poetry opens in the colonial seventeenth century and closes in the twentieth, emphasizing the extraordinary, vital period that followed the 1950s. Geoffrey Moore's skilled and unobtrusive editorship is careful not to neglect the major figures of the between-wars period, nor the ballads and parodies that can be said to represent the spirit of America. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman and Ai, the work in "The Penguin Book of American Verse" displays a poetical spectrum of moods, rhythms, objectives and philosophy as diverse and fascinating as the nation from which it springs.
320p card cover, paperback, paper yellowed, first edition
