Robert C. Townsend fue un líder transformador cuyas estrategias innovadoras revitalizaron Avis Rent-a-Car. Basándose en su diverso bagaje profesional, orquestó un notable cambio para la empresa, encapsulado célebremente por el eslogan "We Try Harder". Townsend poseía una habilidad única para inspirar el cambio y fomentar el crecimiento, dejando un legado de liderazgo audaz. Sus ideas sobre negocios y gestión siguen resonando.
How Groups of People Working Together for a Common Purpose Ought to Conduct Themselves for Fun and Profit
Robert Townsend, former CEO and the man that got AVIS to "Try Harder" tells in provocative style how to get rid of the inertia in American Business. This is your opportunity to learn from the master.
How to Stop the Company Stifling People and Strangling Profits
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read.” This commemorative edition offers a new generation the benefit of Robert Townsend’s timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.