Robert C. Townsend fue un líder transformador cuyas estrategias innovadoras revitalizaron Avis Rent-a-Car. Basándose en su diverso bagaje profesional, orquestó un notable cambio para la empresa, encapsulado célebremente por el eslogan "We Try Harder". Townsend poseía una habilidad única para inspirar el cambio y fomentar el crecimiento, dejando un legado de liderazgo audaz. Sus ideas sobre negocios y gestión siguen resonando.
How Groups of People Working Together for a Common Purpose Ought to Conduct Themselves for Fun and Profit
Robert Townsend, former CEO and the man that got AVIS to "Try Harder" tells in provocative style how to get rid of the inertia in American Business. This is your opportunity to learn from the master.
How to Stop the Corporation from Stifling People and Strangling Profits - Commemorative Edition
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management.