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How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books , addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.
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Detail in typography, Jost Hochuli
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Detail in typography
- Idioma
- Inglés
- Autores
- Jost Hochuli
- Editorial
- Hyphen Press
- Publicado en
- 2008
- Formato
- Tapa blanda
- ISBN10
- 0907259340
- ISBN13
- 9780907259343
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Arte, Guías y Manuales, Diseño, Literatura especializada, Escritura, Tipografía
- Título original
- Das Detail in der Typografie
- Calificación
- 4,35 de 5
- Descripción
- How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books , addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.