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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Compra de libros
Creative advertising, Mario Pricken
- Idioma
- Publicado en
- 2010
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 19,49 €
Métodos de pago
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- Título
- Creative advertising
- Idioma
- Inglés
- Autores
- Mario Pricken
- Editorial
- Thames & Hudson
- Publicado en
- 2010
- Formato
- Tapa blanda
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Serie
- Etiquetas
- Comercio, Guías y Manuales, Arte, Ciencia, Literatura especializada, Inspiración, Creatividad
- Calificación
- 4,05 de 5
- Descripción
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.