Good Business

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In today's society it is scientists and businesspeople who wield the most influence and power. Mihaly Csikszentmihalyi believes this also gives them the responsibility to provide for the needs, not just of their workforce, but of the community in its largest sense. This book helps those in power towards a new understanding and vision of what it means to be a leader. The people interviewed here - including Peter Bijur (CEO of Texaco), Michael Markkula (co-founder of Apple Computer), Anita Roddick (founder of The Body Shop) and Ted Turner (vice chairman of AOL Time Warner) are recognised both for their success and because they care for more than success. Their case studies provide a blueprint for doing business that is good, not just in the material sense, but also on spiritual and ethical levels