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Invisible Influence

The Hidden Forces that Shape Behavior

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

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Invisible Influence, Jonah Berger

Idioma
Publicado en
2016
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Título
Invisible Influence
Subtítulo
The Hidden Forces that Shape Behavior
Idioma
Inglés
Publicado en
2016
Formato
Tapa dura
Páginas
264
ISBN10
1476759693
ISBN13
9781476759692
Serie
Calificación
3,65 de 5
Descripción
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.