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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Smith
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa dura)
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- Título
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Idioma
- Inglés
- Autores
- Paul Smith
- Editorial
- AMACOM
- Publicado en
- 2012
- Formato
- Tapa dura
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Serie
- Categorías
- Etiquetas
- Comercio, Liderazgo, Comunicación, Escritura
- Calificación
- 3,8 de 5
- Descripción
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.