Este es el que agregas al carrito
Parámetros
- 272 páginas
- 10 horas de lectura
Más información sobre el libro
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Estado
Actualmente hay del libro Buyology: How everything we believe about why we buy is wrong (2009) en stock.
Compra de libros
Buyology: How everything we believe about why we buy is wrong, Martin Lindstrøm
- Idioma
- Publicado en
- 2009
- Encuadernación
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 7,49 €
Métodos de pago
Nos falta tu reseña aquí
- Título
- Buyology: How everything we believe about why we buy is wrong
- Idioma
- Inglés
- Autores
- Martin Lindstrøm
- Editorial
- Random House Business Books
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 272
- ISBN10
- 1847940137
- ISBN13
- 9781847940131
- Serie
- Categorías
- Etiquetas
- Comercio, Temas psicológicos, Ciencia, Marketing y relaciones públicas, Compras, Comportamiento del consumidor, Éxito empresarial
- Primera publicación
- 2007
- Título original
- Buyology
- Calificación
- 3,75 de 5
- Descripción
- Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.