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Focusing on innovative practices within the PR industry, this book explores the principles and applications of AI. It provides insights into the nature of AI and its future development, serving as a guide for students, academics, and industry practitioners. The text also includes practical advice on how practitioners can develop their own AI tools, making it a valuable resource for those looking to enhance their skills and adapt to emerging technologies in public relations.
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Augmenting Public Relations, David Phillips
- Idioma
- Publicado en
- 2024
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- (Tapa blanda)
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- Título
- Augmenting Public Relations
- Subtítulo
- An Introduction to AI and Other Technologies for PR
- Idioma
- Inglés
- Autores
- David Phillips
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2024
- Formato
- Tapa blanda
- Páginas
- 215
- ISBN13
- 9781032826585
- Serie
- Etiquetas
- No ficción, Historia, Periodismo y Publicidad
- Descripción
- Focusing on innovative practices within the PR industry, this book explores the principles and applications of AI. It provides insights into the nature of AI and its future development, serving as a guide for students, academics, and industry practitioners. The text also includes practical advice on how practitioners can develop their own AI tools, making it a valuable resource for those looking to enhance their skills and adapt to emerging technologies in public relations.