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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Compra de libros
Brand Psychology, Laura Busche
- Idioma
- Publicado en
- 2023
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- (Tapa blanda)
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- Título
- Brand Psychology
- Subtítulo
- The Art and Science of Building Strong Brands
- Idioma
- Inglés
- Autores
- Laura Busche
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 384
- ISBN13
- 9781032373720
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Temas psicológicos
- Calificación
- 5 de 5
- Descripción
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.