Laura Busche, autora de Lean Branding y Powering Content, es una estratega de marca experimentada, experta en ayudar a las organizaciones a articular su mensaje con narrativas convincentes, elementos visuales memorables y una comunicación audaz. Su enfoque holístico del diseño de marca integra conocimientos de negocios, gestión de diseño y psicología del consumidor. Busche promueve un método práctico y ágil, habiendo guiado a más de 150 emprendedores y sus startups para dar vida a sus marcas. Comparte generosamente su experiencia en branding a través de su blog y sus canales de redes sociales.
Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help