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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Compra de libros
Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Idioma
- Publicado en
- 2008
- Encuadernación
- (Tapa blanda)
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- Título
- Advertising Is Dead. Long Live Advertising!
- Subtítulo
- Over 200 Campaigns for the New Marketplace
- Idioma
- Inglés
- Autores
- Tom Himpe, Will Collin
- Editorial
- Thames & Hudson
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Serie
- Etiquetas
- Comercio
- Calificación
- 3,85 de 5
- Descripción
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.