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Parámetros
- 400 páginas
- 14 horas de lectura
Más información sobre el libro
Focusing on practical strategies for successful campaigns, this guide caters to both novice and seasoned campaigners. It covers essential principles and tools for motivation, analysis, and communication, applicable to any issue or perspective. The updated edition introduces features like a Campaign Master Planner, Political Checklist, and insights on behavior change and climate issues. It also addresses modern challenges with new case studies on topics like new media and the Obama campaign, providing a comprehensive resource for effective campaigning.
Compra de libros
How to Win Campaigns, Chris Rose
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- How to Win Campaigns
- Subtítulo
- Communications for Change
- Idioma
- Inglés
- Autores
- Chris Rose
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 400
- ISBN13
- 9781849711142
- Serie
- Calificación
- 4,25 de 5
- Descripción
- Focusing on practical strategies for successful campaigns, this guide caters to both novice and seasoned campaigners. It covers essential principles and tools for motivation, analysis, and communication, applicable to any issue or perspective. The updated edition introduces features like a Campaign Master Planner, Political Checklist, and insights on behavior change and climate issues. It also addresses modern challenges with new case studies on topics like new media and the Obama campaign, providing a comprehensive resource for effective campaigning.