Mientras Winston Fletcher se desempeñaba como médico y un influyente organizador dentro de la profesión médica, sus verdaderos talentos literarios brillaron a través de su escritura. Exploró las complejidades de la experiencia humana, centrándose a menudo en temas de moralidad, responsabilidad y el impacto de la ciencia en la sociedad. Su estilo era incisivo y agudo, impulsando a los lectores a contemplar preguntas más profundas sobre la vida y la ética. El trabajo de Fletcher ofrece una perspectiva única sobre los desafíos de la era moderna, examinada desde el corazón de la medicina.
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best- known commentators.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.