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Michael Czinkota

    Michael R. Czinkota explora las dimensiones prácticas del comercio internacional y el marketing. Su trabajo a menudo se nutre de una amplia experiencia tanto en esferas gubernamentales como académicas. Escribe para una audiencia amplia, contribuyendo a periódicos y publicaciones académicas por igual, ofreciendo perspectivas sobre las complejidades del mercado global. Su enfoque se basa en una profunda comprensión de los procesos comerciales y su impacto en la economía mundial.

    Unlocking Japan's Markets
    International Marketing: Sixth Edition
    • International Marketing: Sixth Edition

      • 880 páginas
      • 31 horas de lectura

      A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

      International Marketing: Sixth Edition1995
      4,0
    • Unlocking Japan's Markets

      Seizing Marketing and Distribution Opportunities in Today's Japan - Revised and Updated

      • 232 páginas
      • 9 horas de lectura

      Book by Czinkota, Michael

      Unlocking Japan's Markets1993