This work predicts that traditional sales methods are becoming extinct because products are so similar, and inside managers are doing the job of field reps. It offers two alternative models: zero-basing the sales force or co-managing customer assets.
Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs
New Strategies for Maximizing Profit and Penetration
This book will show you how to grow your business by growing the businesses of your principle customers.
The classic sales book that has boosted profits--for salespeople and their customers--for over 20 years has been totally revised. Hanan emphasizes viewing oneself as a consultant helping a customer improve his business, rather than a vendor who's sole mission is to sell a product. This edition includes updated case histories and a greater focus on management skills and quality.
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR
