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Consumption is the sole end and purpose of all production, a statement that introduces Adam Smith's critique of mercantilism. He concludes that only in a free market economy is the consumer's interest preserved, while mercantilism continually sacrifices it for the producer's benefit. In the 20th century, during the height of industrialism, the debate around consumer sovereignty gains normative significance, becoming a central concept in economic theory. It serves as a measure to evaluate how well the economy aligns with consumer interests. Smith's analyses laid the theoretical groundwork for industrial economics, and as industrialism wanes, key economic questions reemerge. Consumer sovereignty becomes essential for shaping a free economic order, where freedom encompasses not just independence from state coercion but also the opportunity for personal expression and development. This work explores how the concept of free market economics can evolve to align with this understanding of freedom. Van Bömmel proposes a new definition of consumer sovereignty, examining the steering possibilities of a post-industrial economy from the consumer's perspective. This definition is applied to new theories of consumption, production, and coordination, prompting the author to investigate the new avenues for consumer influence, yielding both theoretical and practical insights.