A student satisfaction model for higher education providers

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This study explores how student satisfaction in Austrian Universities of Applied Sciences can be analyzed through various dimensions of the learning experience. It introduces a satisfaction model tailored for students enrolled in economic diploma courses in Austria. The research highlights that improving student satisfaction involves not only academic and pedagogical quality but also the importance of infrastructure and long-term relationships with university personnel. This is the first model of its kind for Universities of Applied Sciences in Austria. Empirical testing identifies both non-relationship and relationship-inducing factors that influence student satisfaction in the higher education context, underscoring the significance of relationship marketing. The study employs both primary and secondary data, structured in three stages. The first stage analyzes existing customer satisfaction models in higher education using secondary data. The second stage tests and validates the preliminary model through surveys with current students. The final stage focuses on higher education experts and university staff in Austria to further refine the model via case studies. This satisfaction model aims to enhance marketing strategies for higher education providers by improving the student learning experience and guiding university management in adapting to a challenging economic landscape.