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Exploring the intersection of social media and profitability, this essay delves into strategies for brands and retailers to leverage social media platforms effectively. It examines various approaches to engage audiences, build brand loyalty, and ultimately drive sales through innovative marketing techniques. By analyzing case studies and current trends, the work offers insights into optimizing social media for financial gain, making it a valuable resource for marketers and business professionals seeking to enhance their online presence.
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Social Commerce (english), Paul Marsden
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- 2010
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