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Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

Parámetros

  • 192 páginas
  • 7 horas de lectura

Más información sobre el libro

Focusing on the intersection of theory and practice, this book addresses the disconnect between academic research on urban destination marketing and the real-world practices of destination marketing organizations (DMOs). It seeks to bridge this gap, providing insights that can enhance the effectiveness of marketing strategies in urban settings.

Compra de libros

Urban Destination Marketing in Contemporary Europe, John Heeley

Idioma
Publicado en
2015
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