The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi

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The essay explores the competitive landscape of the smartphone market, highlighting how major companies like Apple, Sony, and Xiaomi implement distinct strategies to capture consumer interest. It examines the significance of mobile phones as essential tools in daily life and analyzes the strategic management approaches these firms adopt to thrive in a crowded industry. The paper, graded 1.7 at the University of Applied Sciences in Munich, provides insights into business management within the context of a rapidly evolving technological environment.