Language and the Market Society

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Language is pivotal in shaping a market society where exchange transcends mere transactions to become a fundamental social principle. This transformation influences various sectors, including education, politics, and religion, as institutions rebrand themselves and individuals learn to market their identities. The book explores how linguistic choices reinforce social structures, contributing to the global process of marketization. It employs critical discourse analysis and sociological insights to examine the interplay between language and the evolving dynamics of market society.