Contemporary Marketing and Human Resource Management in the Hotel Industry

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Focusing on the turnaround strategies for the struggling Prague Hotel, this case study emphasizes the significance of online marketing in today's business landscape. It offers well-researched recommendations that integrate academic insights with practical applications, highlighting key areas such as online distribution, web design, search engine optimization, and online advertising. Additionally, it addresses market segmentation and strategies related to product and pricing, providing a comprehensive approach to revitalizing the hotel's performance.