Critical Success Factors of Online Marketing Campaign

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The thesis explores the evolution of marketing strategies, emphasizing the necessity for organizations to adapt to changing market conditions. It highlights the limitations of outdated techniques from the past and advocates for a hybrid approach that combines traditional methods with online marketing. While traditional marketing primarily targets domestic audiences, online strategies enable global outreach at a lower cost. This comprehensive analysis underscores the critical role of innovative marketing practices in effectively reaching diverse customer bases in today's interconnected world.