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Focusing on the intersection of tourism and urban development, this book analyzes how cities leverage tourism to enhance their economic standing and public image. It offers a comprehensive examination of historical context, measurement techniques, and operational strategies, while integrating both theoretical frameworks and practical applications. Through original case studies, it highlights common challenges and opportunities in city marketing, providing insights into effective leadership in the tourism sector.
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Inside City Tourism, John Heeley
- Idioma
- Publicado en
- 2011
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