Creative Agency

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Focusing on a socio-cultural perspective, the book critiques contemporary creativity studies through posthumanist and new materialist lenses. It advocates for a broader understanding of creativity that transcends the limited views of entrepreneurship and innovation. By presenting various case studies, it emphasizes the importance of personal, planetary, and geopolitical collaboration, positioning these elements as essential to fostering a more sustainable and expansive creativity. This approach serves as a counter to the prevailing notion of innovation as an end in itself.