A structural analysis of the German Web Design industry by using the model of Porter's five forces

Focusing on the German web design industry, this analysis employs Michael E. Porter's five forces framework to assess competitive dynamics and market entry viability. It highlights the distinct characteristics of the German market, influenced by technological advancement, demographics, and cultural factors. The paper contrasts Germany's modest 11% e-commerce growth with Argentina's impressive 32% growth, emphasizing the unique challenges and opportunities within different national markets. This targeted examination provides insights into industry competition and strategic management.