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This report presents the results of a research project on the benefits of narrow business strategies, such as focusing on a single product or market segment. The authors use case studies, surveys, and other methods to analyze the success factors and risks associated with narrow strategies. The report is aimed at business leaders and entrepreneurs looking to optimize their company's strategy.
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Benefits of Narrow Business Strategies, Julio Rotemberg, Garth Saloner
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- 2023
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