Strategisches Management global

The book explores the evolving dynamics of Europe, emphasizing the tension between politics and management. It delves into global strategic management from various perspectives, including European and Japanese industrial viewpoints, as well as insights from the Hungarian industry. Environmental management and economics are examined through the lens of corporate responsibility, featuring case studies on environmental strategies and waste management solutions. The text also addresses the importance of environmental ethics and comprehensive management approaches. Internationalization is a key theme, highlighting market globalization and the complexities of managing across different cultures, alongside trends in mergers and acquisitions. The role of information management is discussed, particularly in relation to engineering solutions and the challenges of data overload. The book further investigates strategic management in family businesses, offering insights from a consulting perspective and focusing on strategic planning. Additionally, it addresses corporate ethics and human resource management, providing examples from various sectors, including public enterprises. Finally, it outlines current trends in strategic management, emphasizing vision management, customer orientation, and quality management practices, exemplified by companies like Hewlett-Packard. The text serves as a comprehensive guide to contemporary management c