China packaging

High quality hardcover, red cloth with embossed emblem and name in gold and black. 12" x 9.5" x 1.1". Removable protective gold cardboard cover. Stated 4000 copies printed. Written in German with English translation following on opposite page. Beautiful color photography and printing of an exotic variety of Chinese packaging. The book aims to give an initial analysis of all areas of packaging in which foreign products have to compete, and to describe the general factors effecting the design, production and distribution of packaged goods in China.