The myth of media art

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Modernist art experienced significant mobilization in the 20th century, transforming any material or object into a potential medium for expression. This shift has led to a remarkable increase in the variety of materials used in art, with signs becoming detached from their meanings. As a result, art has become intensely mediated, influencing various aspects of life, society, architecture, politics, and philosophy. Terms like "media art," "multimedia," and "video sculpture" have emerged, reflecting this evolution. The term "media art" was introduced over a decade ago to create a new space for artistic exploration, prompting a critical examination of what this label truly encompasses. The book addresses essential themes in contemporary media art, exploring the connections between artistic creation, labor, and the economy. It also analyzes the concepts of fragmentation and totality as opposing forces in the quest for a renewed utopian vision of art. Additionally, it discusses the idea of a media Mannerism, which represents an elevated awareness of form in today's media-driven landscape. The conclusion offers a thoughtful analysis of works by significant artists, further enriching the discourse on media art.