Proceedings / 14th General Online Research Conference GOR 12

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It is a pleasure for us to welcome you to the General Online Research conference 2012, which definitely is a must for everyone involved in online research. This year the GOR takes places in Mannheim, a pulsating city enthroned between the rivers Rhine and Neckar. The chessboard-like shape of the City of Squares represents its thinkers and creative minds and so does the strong online research scene in Mannheim which is hometown to many well-known research agencies and institutes. Together with our local organizer – Baden-Wuerttemberg Cooperative State University Mannheim (DHBW) – we have worked hard to provide an appealing and interesting program as well as delightful and creative atmosphere to listen, learn, socialise and meet up with like-minded people. What about our Keynotes? Prof. Dr. Uwe Hasebrink from Hans-BredowInstitut Hamburg, will talk about “practices of internet use – revisited”, whilst Hartmut Scheffler, Managing Director of TNS Germany and Chairman of the ADM (Arbeitskreis deutscher Markt- und Sozialforschungsinstitute e. V.) will provide his expectations on future online research, both from an agency-perspective as well as an associations’ point of view.