Corporate social responsibility from an emerging market perspective

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Business schools should enhance their focus on sustainability and value creation in emerging markets like India. Despite the extensive research on corporate social responsibility (CSR) in management literature, defining this multidisciplinary concept remains challenging, particularly in rapidly developing economies. This work aims to fill the research gap by examining CSR through an Indian lens, specifically within the pharmaceutical sector. It investigates what CSR means in India, utilizing four comparative case studies and supplemented by 40 interviews with top management in the industry. Dr. Shiban Khan, an expert in management consulting with a strong background in international business, leads Arminius Strategy Consultants in Dubai and has worked with organizations across Asia and Europe. Prof. Dr. Wolfgang Amann has over 17 years of experience in executive education and currently serves as academic director and professor of strategy and leadership at HEC Paris in Qatar. He holds a doctorate in international strategic management and has participated in major faculty development programs globally. Amann has authored 15 books for executives and compiled over 100 case studies, earning recognition for his research and teaching excellence.