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Frenemies

The Epic Disruption of the Advertising Industry (and Why This Matters)

Autores

Ken Auletta

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Parámetros

Páginas: 368 páginas
Tiempo de lectura: 13 horas

Ciencias Políticas & Política
Guías y Manuales
Negocios y economía
No ficción
Psicología

Más información sobre el libro

Exploring the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from its most influential figures. The author, renowned for their previous work "Googled," delves into the challenges and opportunities faced by key players in a rapidly evolving landscape, providing a deep and personal perspective on the industry's future.