Market Civilizations - Neoliberals East and South

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This study offers a comprehensive examination of neoliberalism's advocates in Eastern Europe and the Global South, addressing the origins of free market ideology. While recent scholarship on the Mont Pelerin Society has enhanced our understanding of the interplay between ideas, interests, and institutions, it often reflects a Eurocentric perspective. The narrative typically portrays neoliberalism as a diffusion of ideas from the Global North to the periphery, with notable exceptions like Chile under Augusto Pinochet. However, the existing literature predominantly features a limited cast of influential figures, such as Milton Friedman and Friedrich Hayek. This work seeks to rectify that by highlighting a diverse array of voices from the Global South and Eastern Europe involved in the transnational neoliberal movement. It includes figures like B.R. Shenoy from India, recognized for his role in the Mont Pelerin Society, and Manuel Ayau, founder of Marroquin University in Latin America. Additionally, it explores how Chinese intellectuals adapted Hayek and Mises to their contexts. By examining neoliberalism from outside the industrial core, the study reveals the appeal of radical capitalism to various populations and how their innovative policy ideas were localized.