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The power of the purse : how smart businesses are adapting to the world's most important consumers - women
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"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
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The power of the purse : how smart businesses are adapting to the world's most important consumers - women, Fara Warner
- Idioma
- Publicado en
- 2006
- Encuadernación
- (Tapa dura)
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- Título
- The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- Idioma
- Inglés
- Autores
- Fara Warner
- Editorial
- Pearson
- Publicado en
- 2006
- Formato
- Tapa dura
- Páginas
- 240
- ISBN10
- 0131855190
- ISBN13
- 9780131855199
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,25 de 5
- Descripción
- "Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics