Managing innovation : integrating technological, market and organizational change

Autores

Joe Tidd
J. R. Bessant
Keith Pavitt

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Parámetros

Comercio y Ventas
Gestión
Libros de texto
Negocios y economía
No ficción

Más información sobre el libro

This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key themes include the identification and development of core competencies, and the constraints imposed by different technologies and markets.