Bookbot

Luxury World : The past, present and future of luxury brands

Valoración del libro

4,1(55)Añadir reseña

Parámetros

  • 241 páginas
  • 9 horas de lectura

Más información sobre el libro

The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

Compra de libros

Luxury World : The past, present and future of luxury brands, Mark Tungate

Idioma
Publicado en
2009
Te avisaremos por correo electrónico en cuanto lo localicemos.

Métodos de pago

4,1
Muy bueno
55 Valoraciones

Nos falta tu reseña aquí