Investing in Nature

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One of the world's greatest treasures is its land. To protect that land for the future, a group of dedicated environmental entrepreneurs is pioneering a new set of tools for land conservation deals. Drawing on his vast experience in both business and land conservation at The Nature Conservancy, William Ginn offers a practical guide to the latest innovations and a road map to the most effective way to implement the ideas. From conservation investment banking to new tax incentives that encourage companies to do the "right" thing, Ginn goes beyond theories to present real-world strategies to save land.