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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Compra de libros
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Idioma
- Publicado en
- 2009
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- Título
- Data mining techniques in CRM
- Idioma
- Inglés
- Editorial
- John Wiley & Sons
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,8 de 5
- Descripción
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.