Motorama

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From 1949 to 1961 GM Motorama established itself as the premier automotive event. More than a mere car show, it showcased groundbreaking innovations and the breathtaking designs of Harley Earl and his team of engineers and stylists. It was indeed a cultural event that featured legendary concept cars, eye-popping displays, and visions of automotive splendor in the near future. It celebrated the upward surge of the American middle class during an era of explosive growth. In addition, General Motors used the show to measure interest in various automotive trends, styles, and particular models. Some radical concept cars simply astounded the throngs of people at the shows while other prototypes garnered so much interest that they eventually went into production. Automotive historian and GM Motorama expert David W. Temple has unearthed new information on this fabulous show, its famous cars, and found many new and unpublished photographs that offer a fresh look at GM's renowned show. Temple also provides a fascinating and thorough examination of the design, development, and assembly of these concept and show cars. He closely reviews the engines, transmissions, chassis, suspensions, interiors, and other aspects of the equipment packages on these cars. The shows from each year, the celebrities, and thhe opulent displays all come to life within these pages. And of course, all of the famous cars are profiled, including the GM Le Sabre; Firebird I, II, and III; Buick Wildcat I, II, and III; Chevrolet Corvette; Cadillac Le Mans; and so many more. - Jacket flap