El libro está agotado actualmente

Business-To-Business Marketing

Autores

Parámetros

Más información sobre el libro

Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.

Publicación

Compra de libros

Business-To-Business Marketing, Raymond Mcdowell, Louise Canning, Ross Brennan

Idioma
Publicado en: 2020
product-detail.submit-box.info.binding: (Tapa dura)

Te avisaremos por correo electrónico en cuanto lo localicemos.

Métodos de pago

Nadie lo ha calificado todavía.Añadir reseña

Título: Business-To-Business Marketing
Idioma: Inglés
Autores: Raymond Mcdowell, Louise Canning, Ross Brennan
Editorial: SAGE Publications Ltd / Sage Publications
Publicado en: 2020
Formato: Tapa dura
ISBN13: 9781526494405
Etiquetas: Libros de texto, Negocios y economía, Derecho, Literatura jurídica
Descripción: Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.