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""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
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Global Brand Strategy, Sicco Van Gelder
- Idioma
- Publicado en
- 2005
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- Título
- Global Brand Strategy
- Subtítulo
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Idioma
- Inglés
- Autores
- Sicco Van Gelder
- Editorial
- Kogan Page
- Publicado en
- 2005
- Formato
- Tapa blanda
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 2,8 de 5
- Descripción
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net