Exploring Strategy, Text & Cases

Autores

Richard Whittington
Patrick Regnér
Duncan Angwin
Gerry Johnson
Kevan Scholes

Parámetros

832 páginas
30 horas de lectura

Comercio y Ventas
Guías y Manuales
Libros de texto
Negocios y economía
No ficción

Más información sobre el libro

Focusing on strategic thinking, this text delves into critical issues related to organizational operation, growth, and innovation. The inclusion of longer case studies in the Text & Cases edition enhances students' understanding of managerial perspectives, providing them with valuable insights into real-world applications of strategic concepts.