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Good food, great business : how to take your artisan food idea from concept to marketplace

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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

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Good food, great business : how to take your artisan food idea from concept to marketplace, Susie Wyshak

Idioma
Publicado en
2015
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Título
Good food, great business : how to take your artisan food idea from concept to marketplace
Idioma
Inglés
Publicado en
2015
Formato
Encuadernación flexible
Páginas
256
ISBN10
1452107084
ISBN13
9781452107080
Serie
Calificación
4,05 de 5
Descripción
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.