Interactive Decision Aids in E-Commerce

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Interactive decision aids are essential tools for enhancing online shopping experiences by enabling consumers to compare products effectively. This book explores various decision aids that help shoppers filter options, highlight key information, and rate products, ultimately leading to increased customer satisfaction and sales. It delves into the relationship between decision aids and consumer behavior, offering a flexible system that intuitively supports decision-making. Additionally, it provides practical recommendations and insights into customer behavior through click stream analysis, all presented in an accessible style.