10 Shortcuts into Our Prospects' Minds

Más información sobre el libro

The book explores the concept of decision-making, highlighting how potential clients often form opinions before businesses have the chance to present their offerings. It delves into the implications of this phenomenon for sales and marketing strategies, emphasizing the need for proactive engagement and understanding of consumer behavior. By addressing the gap between consumer readiness and business preparedness, it offers insights into improving communication and connection with prospects.